2011 NM Recycling
Awareness Month - Recycle New Mexico
New Mexico Recycling Awareness Month (NMRAM)
is a state-wide annual event created to promote recycling,
waste reduction, composting and buying recycled products. It
is held in conjunction with the nationwide America Recycles
Day campaign on November 15th.
Recycle New Mexico is a year-round education and outreach program that includes New Mexico Recycling Awareness Month (November) and America Recycles Day activities and supports targeted community education campaigns. The proposed 2011 campaign targets are home to the state’s six new collection centers (scheduled to open in the fall of 2011): Deming, Torrance County, Otero County, Gallup, Truth or Consequences and Raton.
Recycle New Mexico is part of NMRC’s broader mission of, “leading New Mexico to value waste as a resource,” and its goal of bringing the state’s recycling rate up to the national average of 33% by the year 2012 (currently New Mexico falls well below the national recycling average and has a recycling rate of 14%). NMRC believes that the time is ripe to increase the state’s recycling rate as New Mexico has had the good fortune of receiving American Recovery and Reinvestment Act funding to build the infrastructure. The next logical step is to let residents know how, why and where to recycle. This is best achieved through community-based, grassroots education campaigns strategically tailored for each of the target community’s specific needs.
Help us make recycling work in America.
More than a celebration, America Recycles Day is the only nationally recognized day dedicated to the promotion of recycling programs in the United States. One day to inform and educate. One day to get our neighbors, friends and community leaders excited about what can be accomplished when we all work together. One day to make recycling bigger and better-365 days a year. Let's make recycling work in our communities.
To register for NMRAM, click on the "Organize an Event" link above. ln an effort to streamline registration processes and provide recycling coordinators and schools with the promotional materials that best suits their needs, we're combining efforts with Keep America Beautiful's America Recycles Day online registration. The above registration link also registers you in NMRAM.
SCROLL DOWN TO SEE MORE NMRAM RESOURCES
2011 Recycle New Mexico
We offer support to November
Recycling Awareness events in schools and in communities.
Events include municipal-sponsored recycling drives, public
awareness events at malls and stores, and employee education
in private business and federal facilities. Last year 37
communities and schools held an educational event at either
a school or public arena in New Mexico. We also continued our
targeted outreach with a Get Caught Recycling incentives-based awareness campaign in Las Cruces campaign. The 2011 NMRAM
targeted outreach campaign focuses on Deming, Truth or Consequences, Gallup, Raton, Otero County and Torrance County.
Recycle New Mexico Sponsorship Opportunities
Click here to register as an NMRAM sponsor or pay for sponsorships with a credit card.
Thank you to our generous Recycle New Mexico sponsors:
Livingry Fund at Tides Foundation
RESOURCES FOR 2011
1) How to Start a School
or Business Recycling Program (.pdf)
Waste and Buying Recycled in Schools (.pdf)
3) NMRC can produce & print customized, color recycling outreach brochures for eligible communities through its Department of Energy American Recovery & Reinvestment Act grant. To see if your community is eligble, confirm that they're on the eligible community list by clicking here. If you are representing an eligble community, please fill out the brochure request form (.pdf)
4) Recycling Fact Sheet - This customizable fact sheet is meant to be printed double sided on a 8.5" x 11" sheet of paper and cut in half to create two 5.5" x 8.5" double sided flyers. The sheet discusses the What, Why, Where and Hows of recycling and can be customized for your community.
5) Recycling Presentations
6) Collection Signs for Special Events, Schools, Offices, Recycling Drives, etc (.pdf) If you use these collection signs, please email Sarah Pierpont at firstname.lastname@example.org so we can track where the signs are being used.
7) America Recycling pledge cards (which will
not be a sweepstakes with prizes this year). Find online at www.americarecyclesday.org
8) Download NMRC's new Recycling Brochure with general information on how and why to recycle in New Mexico - Recycling Brochure(.pdf)
We also encourage NMRAM participants to ask their
community, county, business or organization to make the 33%
by 2012 commitment. more
NMRAM 2010 City of Las Cruces Get Caught Recycling Campaign
Las Cruces, which recently switched to single-stream recycling, was been selected as NMRC's target community for 2010 to provide outreach and education assistance. The campaign included multiple levels of targeted audiences to increase recycling, including a “Get Caught Recycling” incentives based campaign, print advertisement, public service announcements and utility bill inserts. As a lead up to the November campaign, the Las Cruces Sun News published weekly articles about recycling in their “Recycling Connections” column. fThe SCSWA reported that November 2010 saw a 25% increase in tons of material recycled compared to November 2009. The campaign was a collaboration with the South Central Solid Waste Authority and the City of Las Cruces to cooperatively support these endeavors.
NASA White Sands Test Facility participated in the “Get Caught” campaign as well and recognized and rewarded employees that recycled at work. The Grand Prize winner of the "Get Caught" program won a trip for two to either Las Vegas, San Diego, New York or Chicago.
Farmington & Navajo Nation Outreach and
NMRC selected Farmington
as the targeted city to assist in increasing recycling
awareness and participation through outreach and education
assistance. Farmington is the state’s most recent city to
launch curbside recycling (January 2009). Navajo Nation was also selected as a partner to help assist outreach development on recycling education. NMRC provided recycling display booth materials and assisted in the design of a recycling awareness poster for Navajo Nation.
NMRC partnered with the City of Farmington, Waste Management, Farmington Municipal School District and Keep Farmington Beautiful to launch a public awareness campaign that focused on increasing recycling via increased participation in the city’s curbside program. Additionally, the campaign established outreach avenues that are sustainable year-round and involved multiple levels of targeted audiences to increase recycling, including the following.
School Recycling Launch
NMRC worked with Waste Management and the Farmington Municipal School District to launch recycling in the schools. This included recycling in all 19 public schools and 5 support facilities. School recycling kick-off included a friendly competition between all public schools to see which school could recycle the most material in one month. The winning school received a $500 donation generously donated by Waste Management. The program engendered such great participation that Waste Management switched the schools to weekly, as opposed to bi-weekly, collection and had to provide additional recycling carts to many of the schools. Teachers reported that students were encouraging parents who had never recycled to recycle at home.
Recycling Promotional Materials
NMRC provided Farmington with a custom Farmington Recycles logo used on all outreach and print materials, an informative event display outlining why recycling is important and a breakdown of what’s in American’s trash and a custom banner that was utilized during the City’s special trash and recycling collection events. Six advertisements ran in the Farmington Daily Times Newspaper during the month of November encouraging residents to call Waste Management to receive their curbside recycling cart.
Door Hangers & Recycling Labels Volunteers walked neighborhoods with low curbside program participation rates and put 5,000 door-hangers onto the handles of trash bins to residents that didn’t also have recycling bins. The door-hangers encouraged residents to call to get their curbside recycling bin, noted what could be recycled curbside and outlined important reasons to recycle. Volunteers also affixed over 1,200 8.5”x11” labels to existing recycling bins that included the Farmington Recycles logo and the number to call to participate. This caused the curbside recycling bins to become advertisements of the program themselves. Waste Management adopted the policy of placing the labels on all recycling bins prior to delivery.
These efforts have helped to produce a nearly 50% participation rate in the City’s Curbside recycling program!
NMRAM 2008 Get Caught Recycling in Santa Fe
As part of the annual NMRAM campaign, NMRC selected
Santa Fe for its 2008 targeted recycling awareness and education
campaign with the incentives based, "Get Caught Recycling in
Santa Fe" program. Working in partnership with the
City of Santa Fe Solid Waste Department and the Santa Fe
Solid Waste Management Agency, NMRC will reward Santa Feans
The program will worked like
this: Residents were inspired to recycle more because they
have heard about this reward system. Santa Fe City and
County Residents and Businesses that put out their curbside recycling
randomly selected based on an address lottery system. NMRC
sent the selected individuals and businesses a letter in the mail
commending them for recycling and explaining that they were
“caught in the act” of recycling. The reward of a gift
certificate or similar item would be included within this
letter. A Massachusetts-based study noted that a reward as
small as a free cup of coffee significantly boosted
recycling rates. The
campaign includes a companion print media component.
NMRAM 2007 Greater Albuquerque
NMRC created a
multi-media recycling awareness campaign aimed at the
greater Albuquerque area, complete with in-town billboards,
bus-sides, print, TV & radio advertisements and PSAs. The
City of Albuquerque partnered in this campaign and will
help launch the city's goals to become a Zero Waste
community. Rio Rancho is another partner community with Keep
Rio Rancho Beautiful, and awareness reached into this
community as well. Mayor Martin Chavez served as
spokesperson for our radio and TV PSAs. The campaign created
a 20% increase in recycling tonnage.
Programs and Projects For Use in
Since 2004, we have worked directly with 166 K-12 schools throughout New Mexico,
reaching more than 34,000 students! We have also awarded 25
schools with recycling bins to start their programs. Please
note that the Recycling Bin Contest is not available this
year. But look further down for the Keep New Mexico
Beautiful grant program.
The Story of Stuff
educational video is FREE to view online or $10 per DVD.
From its extraction through sale, use and disposal, all the
stuff in our lives affects communities at home and abroad,
yet most of this is hidden from view. The Story of
Stuff is a 20-minute, fast-paced, fact-filled look
at the underside of our production and consumption patterns. The Story of Stuff exposes the connections
between a huge number of environmental and social issues,
and calls us together to create a more sustainable and just
world. It'll teach you something, it'll make you laugh, and
it just may change the way you look at all the stuff in your
life forever. To view it and/or learn more go to www.storyofstuff.com
Recycled and Reduce Waste in the Schools
effort to consider the principles of waste reduction and
buying recycled in the school environment, we have developed
a document with tips on buying products made from
recycled-content and how to reduce waste in the classroom. Reducing
Waste and Buying Recycled in Schools (.pdf).
Also see more resources below on where to purchase
Invite a Recycling Professional to Class or Visit a
There’s probably nothing more re-enforcing to students than
to see or hear about the actual recycling process in their
community and to have someone first-hand answer their
questions. Contact your local solid waste division or
recycling coordinator and ask them to visit your school or
set up a visit to go to their recycling location. Or check
off that part on the form, so we can call or e-mail you
contact information for a recycling coordinator in your
area. We know field trip budgets are tight. To
bring the tour into the classroom you might want to check
out the great virtual tour of the Buckman Road Recycling &
Transfer Station in Santa Fe at
Audit – In Class Project
Perhaps one of the most effective classroom projects
involves examining school trash cans to see what is being
produced. Schools typically see large amounts of paper and
cardboard in their waste streams. You can create a
percentage pie chart of trash “types” and figure out how
much is actually recyclable.
Start your Recycling Collection Program with Cardboard Boxes
recycling boxes are available from PNM for use at events,
schools, churches and nonprofit organizations. They can be
used to collect daily recycling in buildings, or brought out
for special events in your community. The boxes are 18" x
18" x 30". Go to www.PNM.com/environment and click
on "Community Recycling Program".
Red Wriggler Teaching Manual Released
High Desert Worm Ranch, based in McIntosh New
Mexico has released an educator's resource entitled "The Red Wriggler Teaching
Manual". Manuals are available for $25 and target different
study areas, from science, social studies, math and language arts. A complete
educator's kit includes the manual, plastic bin, a 15-inch rubber worm, a brick of coir,
a pound of worms and is sold for $65. www.redwrigglerranch.com or call 505-384-5302.
included in school kits who register for NMRAM, if you want
to order your own set independently. You will find a
10-month Planet Protectors Club Calendar Kit. The kit is
designed to teach children in Grades K-3 the concepts of
reducing, reusing, and recycling, waste.
Protectors Club Calendar Kit contains a large, full-color
poster for teachers or group leaders. Smaller versions of
the poster may be ordered for each student/child in the
classroom or group, along with a set of stickers to track
progress in completing the activities. Simple, step-by-step
instructions and a list of materials are included for each
activity; most of which take less than an hour to complete.
From turning trash into treasure to identifying
environmentally harmful products in the home, these hands-on
activities provide 10-months of fun and education.
To order the large poster (EPA530-H-06-004) and the child's
version with stickers (EPA530-H-06-005), go to www.epa.gov/epaoswer/osw/kids/ppcform.htm . You may also order by phone at 1-800-490-9198, by email at email@example.com , or
by post mail addressed to U.S. EPA/NSCEP, P.O. Box 42419,
Cincinnati, Ohio 45242-0419.
The Go Green Initiative is a simple, comprehensive
nationwide program designed to create a culture of
environmental responsibility on school campuses across the
nation. Founded in 2002, the Go Green Initiative unites
parents, students, teachers and school administrators in an
effort to make real and lasting changes in their campus
communities that will protect children and the environment
for years to come. Find out more online at www.gogreeninitiative.org .
New Mexico Beautiful Grants
Keep New Mexico Beautiful has small Grants available
for schools for the purchase of recycling bins. Visit www.knmb.org or call 800-760-5662.
also request a “Backyard Composting Made Easy” guide
created by the New Mexico Environment Department: Solid
Waste Bureau. Any school can create a compost bin for a
science project, garden complement, or to compost cafeteria
food scraps on a large scale. Contact Greg Baker at the
following number or e-mail below. Or go online to www.recyclenewmexico.com/nmoro.htm to find an electronic version in English and Spanish.
Cash For Cans
Hold a recycling drive for cans in your
school to raise funds. On this site, you can download a
teacher's resource called "The Recycling Loop". Go to www.cancentral.com to learn more.
Elmers Glue Crew
Start recycling glue sticks and glue
bottles at your school. www.elmersgluecrew.com
TerraCycle & Honest Kids™ Drink
Every year millions of drink pouches
end up in garbage and landfills.
Find out about a recycling program
for these type of packages that can
earn your school money. http://www.terracycle.net/dpb/
Reduce, Reuse and Recycling Activity Ideas for Kids
Check out this website that has a long list of different activities.
Biodegradable Service Ware Links:
Recycled-Content Product Supplies &
New Mexico Businesses:
Beck Office Systems (Albuquerque Recycled Office Furniture)
Vision Paper (Albq manufacturer of recycled-content papers)
UnityCenter/Phat Frames (Creates award/picture frames from wooden pallets)
fluff for playgrounds and athletic surfaces)
Office Depot (Offers online catalog, carries paper/office products that
have recycled-content - they will deliver free with minimum
purchase anywhere in NM!)
Staples (Offers online catalog with recycled-content products. Also
accepts computers, printers, digital cameras, cell phones,
cartridges and rechargeable batteries for recycling)
Sustainable Group (non-vinyl, recycled-content corrugated binders,
Center for a New American
EPA's Design for the
Preferable Purchasing Program
Products Pollution Prevention Program
See our the Links
and Resources page for more